 The Saturn Difference: Creating Customer Loyalty in Your Company
ISBN: 978-0-471-31449-3
Hardcover
274 pages
February 1999
US $24.95
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ABOUT SATURN AND CUSTOMER LOYALTY.
A Brief History of Saturn.
Creating Customer Loyalty: Where to Begin.
Building on Core Values.
BEFORE, DURING, AND AFTER THE PURCHASE.
Create Interest.
Help Customers Feel Welcome.
Make the Buying Process Easy.
Communicate AFTER the Sale.
Solve Problems.
Keep Customers Coming Back!
THE REST OF THE STORY.
Q's & A's with a Saturn Big Wheel.
Get Saturnized!
Notes.
Index.
A Brief History of Saturn.
Creating Customer Loyalty: Where to Begin.
Building on Core Values.
BEFORE, DURING, AND AFTER THE PURCHASE.
Create Interest.
Help Customers Feel Welcome.
Make the Buying Process Easy.
Communicate AFTER the Sale.
Solve Problems.
Keep Customers Coming Back!
THE REST OF THE STORY.
Q's & A's with a Saturn Big Wheel.
Get Saturnized!
Notes.
Index.
