The Saturn Difference: Creating Customer Loyalty in Your Company
A Brief History of Saturn.
Creating Customer Loyalty: Where to Begin.
Building on Core Values.
BEFORE, DURING, AND AFTER THE PURCHASE.
Help Customers Feel Welcome.
Make the Buying Process Easy.
Communicate AFTER the Sale.
Keep Customers Coming Back!
THE REST OF THE STORY.
Q's & A's with a Saturn Big Wheel.
"Vicki Lenz has fashioned an eloquent, user-friendly roadmap for creating and maintaining customer loyalty. Saturn is the Nordstrom of the car business."-Robert Spector, coauthor, "The Nordstrom Way"
"Good reading! It's great to actually read one of our guest's thoughts in black and white. This book is like a report card you can't wait to show your parents." -Steven Salemi, Vice President, General Manager Saturn of Louisville
The Saturn Difference: Creating Customer Loyalty in Your Company (US $24.95)
Total List Price: US $43.90
Discounted Price: US $32.92 (Save: US $10.98)