 Everything You Need to Know to Start Your Own Small Business
ISBN: 978-0-471-32117-0
Paperback
230 pages
August 1998
US $23.50
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Making and Breaking the Small Business.
No Room for Illusions: Small Business Realities and Self-Deception.
Sutton's Law: Simple Is Effective.
Connecting Products and Customers.
Marketing the Products.
Building and Managing the Staff.
Managing the Accounting and Financial Controls.
Managing Cash Availability.
The Pitfalls of Expansion: Managing Growth.
Understanding the Business Inside Out.
Planning for Action and Results.
Epilogue.
Suggestions for Further Reading.
Index.
No Room for Illusions: Small Business Realities and Self-Deception.
Sutton's Law: Simple Is Effective.
Connecting Products and Customers.
Marketing the Products.
Building and Managing the Staff.
Managing the Accounting and Financial Controls.
Managing Cash Availability.
The Pitfalls of Expansion: Managing Growth.
Understanding the Business Inside Out.
Planning for Action and Results.
Epilogue.
Suggestions for Further Reading.
Index.
