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The Fast Forward MBA in Business Communication

ISBN: 978-0-471-32731-8
248 pages
July 1999
The Fast Forward MBA in Business Communication (047132731X) cover image

Description

The Fast Forward MBA in Business Communication brings you the information youneed when you need it most- now!

This practical, easy-to-use guide gives you instant access to the cutting-edge ideas and hard-won wisdom of two of today's leading experts on business communication. In short, lively segments using real-world examples, it delivers the information you need to navigate complex communication issues. You'll find brief descriptions of key concepts, tips on real-world applications, compact case studies, tips on finding your communication strategy, and warnings on how to avoid pitfalls.

Here are all the tools you need to improve your business writing and presentation skills-and become a more successful manager in the process. You'll discover how to:
* Analyze your audience so you get the right message to the right people
* Improve your logic to power up written documents and oral presentations
* Write stronger e-mails to improve decision-making
* Use new tools such as presentation software and document management systems

And much more

From the creators of the bestselling Portable MBA series comes The Fast Forward MBA . . .
* A quick way to brush up on new ideas
* An easy-to-use format that fits in any briefcase
* Real-world information that you can put to use now!
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Table of Contents

COMMUNICATION STRATEGY.

Strategic Business Communication.

Document Management in an Electronic Age.

BUSINESS WRITING AND EDITING.

Using Writing and Editing Processes.

Developing the Logic and Structure of Documents.

Document Layout and Design: Making Your Logic Visually Clear.

Making Your E-Mail Go Further and Do More.

Memos.

Business Letters.

Reports and Executive Summaries.

Proposals and Requests for Proposals.

BUSINESS PRESENTATIONS.

Defining Your Purpose.

Analyzing Your Audience.

Gathering Supporting Materials.

Organizing Your Ideas.

Planning Visual Support.

Practicing Your Delivery.

Handling Questions and Answers.

Handling Speech Anxiety.

Evaluating Your Presentation.

WRITING AND PRESENTING AS A TEAM.

Writing as a Team.

Presenting as a Team.

Appendices.

Notes.

Bibliography.

Index.
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