 Waltzing with the Raptors: A Practical Roadmap to Protecting Your Company's Reputation
ISBN: 978-0-471-32732-5
Hardcover
304 pages
March 1999
US $39.95
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THE NEW SETTING.
What's Changed?
HANDLING ACTIVE STAKEHOLDERS.
Employees-Working Smarter.
Society-All Is Not What It Seems.
Valuing the Customer.
Partners in Success.
Shareholders-Looking after Number One.
APPLYING REPUTATION ASSURANCE TO YOUR OWN FIRM.
The Reputation Assurance Framework.
The Reputation Route Map.
That Couldn't Happen Here.
Questions and Answers.
Appendices.
Bibliography.
Index.
What's Changed?
HANDLING ACTIVE STAKEHOLDERS.
Employees-Working Smarter.
Society-All Is Not What It Seems.
Valuing the Customer.
Partners in Success.
Shareholders-Looking after Number One.
APPLYING REPUTATION ASSURANCE TO YOUR OWN FIRM.
The Reputation Assurance Framework.
The Reputation Route Map.
That Couldn't Happen Here.
Questions and Answers.
Appendices.
Bibliography.
Index.
