BRADFORD CORNELL is President of FinEcon Financial Economic Consulting and Professor of Finance at the Anderson Graduate School of Management at UCLA. A frequent contributor to professional and academic journals, his writing has also appeared in the Wall Street Journal and the Los Angeles Times. "An understanding of the equity risk premium is important for informed financial decision making. Cornell's book does an excellent job tying together historical, empirical, and theoretical analysis of the premium in a package accessible to practitioners as well as academics." -Eugene F. Fama, Robert R. McCormick Distinguished Service Professor of Finance, University of Chicago.