 The Business and Management of Conventions
ISBN: 978-0-471-34113-0
Paperback
440 pages
May 2002
US $75.00
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Acknowledgements.
Acronyms.
Chapter 1. The business environment of conventions.
Chapter 2. The business structure of conventions.
Chapter 3. Managing suppliers to conventions.
Chapter 4. Managing human resources for conventions.
Chapter 5. Managing site and venue selection for conventions.
Chapter 6. Managing the marketing of conventions.
Chapter 7. The business of selling and promoting conventions.
Chapter 8. Managing the planning of conventions.
Chapter 9. Managing and organising convention operations.
Chapter 10. Managing the quality of conventions.
Chapter 11. Managing the financial, budgetary and legal considerations of conventions.
Chapter 12. Strategic management of conventions.
Glossary.
Appendix.
Index.
