 Advertising on the Internet, 2nd Edition
ISBN: 978-0-471-34404-9
Paperback
448 pages
August 1999
This title is out-of-print and not currently available for purchase from this site.
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The Internet Advertising Landscape.
Online Ad Models.
Internet Direct Marketing.
The Art and Science of Web Measurement.
Ad Management.
Targeting-The Online Advertising Advantage.
Pricing Online Ads.
Market Research-Information Is Your Competitive Advantage.
Buying Online Ads.
Selling Online Advertising.
Going Local.
International Online Advertising.
Legal Issues Every Internet Advertiser Should Know
The Internet Advertising Convergence.
How to Advertise for Free or Almost Free (by Eric Ward).
Appendix.
Glossary.
About the Authors.
Index.
Online Ad Models.
Internet Direct Marketing.
The Art and Science of Web Measurement.
Ad Management.
Targeting-The Online Advertising Advantage.
Pricing Online Ads.
Market Research-Information Is Your Competitive Advantage.
Buying Online Ads.
Selling Online Advertising.
Going Local.
International Online Advertising.
Legal Issues Every Internet Advertiser Should Know
The Internet Advertising Convergence.
How to Advertise for Free or Almost Free (by Eric Ward).
Appendix.
Glossary.
About the Authors.
Index.
