 Mastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy
ISBN: 978-0-471-34546-6
Hardcover
336 pages
October 1999
US $44.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
|
"The book is written by a leading authority in conjunction with one of today's leading global management consulting firms and will be useful reading for anyone looking to understand and master the digital marketplace." (EFMD - European Foundation for Management Development, January 2000)
"An intriguing business model and Aldrich makes a compelling case for it becoming a blueprint for success in the digital revolution." (Future Filter, September 2000)
"An intriguing business model and Aldrich makes a compelling case for it becoming a blueprint for success in the digital revolution." (Future Filter, September 2000)
