 Mastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy
ISBN: 978-0-471-34546-6
Hardcover
336 pages
October 1999
US $44.95
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THE DIGITAL MARKETPLACE.
The Digital Marketplace.
INTELLIGENT PRODUCTS.
The Value of Time.
Digital Containers and Content.
Action Ideas: Transforming Your Offering.
INTELLIGENT MARKETS.
New Sources of Value in the Digital Marketplace.
A New Business Model-The Digital Value Network.
Action Ideas: Beginning the DVN Journey.
INTELLIGENT ORGANIZATIONS.
The Evolution of Organizational Structures.
Transforming into the Value-Based Organization.
Obstacles to Reaching the Value-Based Organization.
MASTERING THE DIGITAL MARKETPLACE.
Mastering the Digital Marketplace.
INTELLIGENT SOCIETY.
Creating Digital Value.
The Power of Information.
AFTERWORD.
Comments on the Digital Marketplace.
Appendices.
Notes.
Index.
About the Author.
The Digital Marketplace.
INTELLIGENT PRODUCTS.
The Value of Time.
Digital Containers and Content.
Action Ideas: Transforming Your Offering.
INTELLIGENT MARKETS.
New Sources of Value in the Digital Marketplace.
A New Business Model-The Digital Value Network.
Action Ideas: Beginning the DVN Journey.
INTELLIGENT ORGANIZATIONS.
The Evolution of Organizational Structures.
Transforming into the Value-Based Organization.
Obstacles to Reaching the Value-Based Organization.
MASTERING THE DIGITAL MARKETPLACE.
Mastering the Digital Marketplace.
INTELLIGENT SOCIETY.
Creating Digital Value.
The Power of Information.
AFTERWORD.
Comments on the Digital Marketplace.
Appendices.
Notes.
Index.
About the Author.
