GERALD C. MEYERS, a former Chairman and CEO of American Motors Corporation, is a well-known expert in the field of crisis management in business. He is currently a professor at the University of Michigan in Ann Arbor. Mr. Meyers also taught for more than a decade at the Graduate School of Industrial Administration at Carnegie Mellon University in Pittsburgh. Mr. Meyers is president of his own crisis management firm, headquartered in Michigan. SUSAN MEYERS is a freelance writer and former newspaper editor. Together with her father, Gerald C. Meyers, she has coauthored and published over a dozen business commentaries in national newspapers including the New York Times, the Wall Street Journal, and the Los Angeles Times.