Adapt or Die: Transforming Your Supply Chain into an Adaptive Business Network

CLAUS HEINRICH, PhD, is a Member of the Executive Board of SAP AG, where he is responsible for a range of critical internet supported enterprise software solutions, including mySAP.com applications for supply chain, product lifecycle, and human resources management, as well as for finance and accounting. Heinrich serves as Vice Chairman of SAP's Product and Technology Board and is also responsible for human resources and labor relations at SAP AG. Claus Heinrich has been a member of the Management Science faculty at the University of Mannheim since 1988 and teaches there in the field of supply chain management.

BOB BETTS has worked in the information technology field for over twenty years, on projects including the first- and second-generation IBM PCs, the World Wide Military Command Control System, the NASA Hubble Space Telescope, and the NASA Space Station Freedom. Since 1985, Betts has worked globally as a company employee and as a consultant on supply chain and related business issues.