 Futurize Your Enterprise: Business Strategy in the Age of the E-Customer
ISBN: 978-0-471-35763-6
Hardcover
336 pages
September 1999
US $29.95
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"There has to be a basic guide to business in the e-commerce age and this is probably the best around." (Campaign, 19th December 2000)
"...A readable and relevant book, Siegel outlines how to avoid the six strategic traps." (Long Range Planning, Vol 33, 2000)
"...A readable and relevant book, Siegel outlines how to avoid the six strategic traps." (Long Range Planning, Vol 33, 2000)
