 Futurize Your Enterprise: Business Strategy in the Age of the E-Customer
ISBN: 978-0-471-35763-6
Hardcover
336 pages
September 1999
US $29.95
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PRINCIPLES.
The Toast Is Burning.
Why Most Web Strategies Fail.
E-Business.
The E-Customer.
The Thruth Economy.
PRACTICE.
Management by Surfing Around.
The Customer-Led Web Site.
The Customer-Led Company.
Cyber Synergy.
Navigating in the New World.
PROTOTYPES.
Grocery Store.
Magazine Publisher.
Steel Fabricator.
Real Estate Clearinghouse.
Book Superstore.
Software Company.
Bank Intranet.
Drug Manufacturer.
PREDICTIONS.
The Job Seeker.
The Homemaker.
The Breadwinner.
The Teenager.
The Moviegoer.
The Frequent Flier.
The Student.
The Lawyer.
The Patient.
The Reputation Consultant.
Afterword.
About the Author.
About the Book.
Index.
The Toast Is Burning.
Why Most Web Strategies Fail.
E-Business.
The E-Customer.
The Thruth Economy.
PRACTICE.
Management by Surfing Around.
The Customer-Led Web Site.
The Customer-Led Company.
Cyber Synergy.
Navigating in the New World.
PROTOTYPES.
Grocery Store.
Magazine Publisher.
Steel Fabricator.
Real Estate Clearinghouse.
Book Superstore.
Software Company.
Bank Intranet.
Drug Manufacturer.
PREDICTIONS.
The Job Seeker.
The Homemaker.
The Breadwinner.
The Teenager.
The Moviegoer.
The Frequent Flier.
The Student.
The Lawyer.
The Patient.
The Reputation Consultant.
Afterword.
About the Author.
About the Book.
Index.
