 Market Research Matters: Tools and Techniques for Aligning Your Business
ISBN: 978-0-471-36005-6
Hardcover
312 pages
March 2000
US $54.95
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ROBERT DUBOFF is Partner and the Director of National Marketing for Ernst & Young. He also serves as the current Chairman of the Board of Directors of the Advertising Research Foundation. Duboff was previously vice president at Mercer Management Consulting, where he spent over twenty years helping clients achieve their marketing goals. He has written for publications such as the Journal of Business Strategy, Marketing Management, Advertising Age, and Across the Board.
JIM SPAETH is President of the Advertising Research Foundation.
JIM SPAETH is President of the Advertising Research Foundation.
