 Market Research Matters: Tools and Techniques for Aligning Your Business
ISBN: 978-0-471-36005-6
Hardcover
312 pages
March 2000
US $54.95
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Why Market Research Matters.
The Tools to Research the Future.
How to Implement Strategic Anticipation.
Researching the Future Brand.
Researching the Future Customer Loyalty.
Researching the Future Competition.
Researching the Future Channels.
Researching the Future Employee Loyalty.
Researching the Future Internet.
Is Your Market Researcher Up to the Challenge?
Conclusion.
Index.
The Tools to Research the Future.
How to Implement Strategic Anticipation.
Researching the Future Brand.
Researching the Future Customer Loyalty.
Researching the Future Competition.
Researching the Future Channels.
Researching the Future Employee Loyalty.
Researching the Future Internet.
Is Your Market Researcher Up to the Challenge?
Conclusion.
Index.
