MARY LOU QUINLAN is the founder and CEO of Just Ask a Woman, a New York—based marketing consultancy dedicated to building business with women for clients including CitiGroup, Johnson & Johnson, General Motors, and Saks Fifth Avenue. Her twenty-five-year marketing career led to her reputation as a brand turnaround expert, from director of sales motivation and advertising for Avon, to CEO of N. W. Ayer Advertising. She speaks frequently on women’s issues, has written for Redbook, MORE, and Marie Claire, and has been featured in the New York Times, The Wall Street Journal, and BusinessWeek, as well as on CNBC and the Lifetime Network.