  Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
ISBN: 978-0-471-36920-2
Hardcover
272 pages
April 2003
US $27.95
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Acknowledgments.
Introduction.
Chapter One: A Checkup for Marketers: Listening or Not?
Chapter Two: Self-Induced Stress.
Chapter Three: Deliberate Decision Making.
Chapter Fou: The Vigilante Shopper.
Chapter Five: The Tug-of-War with the Mirror.
Chapter Six: Intimate with Technology.
Chapter Seven: Demanding Respect.
Chapter Eight: Craving Comfort.
Chapter Nine: A Listening Action Plan for Marketers.
Research Notes.
Notes.
Index.
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