 The Denny's Story: How a Company in Crisis Resurrected Its Good Name
ISBN: 978-0-471-36957-8
Hardcover
224 pages
February 2000
US $30.00
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JIM ADAMSON is the Chairman and CEO of Advantica, the $1.8 billion parent company of the Denny's restaurant chain. Adamson has been CEO since 1995. Formerly, he was CEO of Burger King and held senior-level positions at Revco, Inc., Target Stores, and B. Dalton. ROBERT McNATT is an editor at Business Week and a former reporter for Reuter's and Crain's New York Business. ROSEMARY BRAY McNATT is the author of Unafraid of the Dark, a memoir. She has also worked as an editor for the New York Times Book Review.
