BUILDING THE FOUNDATION.

Establishing the Organization's Direction.

Working Together: Maximizing Board and Staff Effectiveness.

Creating a Marketing Orientation in the Nonprofit Organization.

PURSUING THE MISSION.

Sustainable Growth: Developing Profitable Activities for the Professional and Trade Association.

Raising Money to Serve Your Cause.

Providing Needed Educational Programs.

Making Your Meetings Work--For You and Your Members.

Using Public Relations Tools to Reach a Broader Audience.

Getting Political Support for Your Cause.

Looking Beyond National Borders.

MANAGING THE ORGANIZATION.

The New Information Technology: Powerful Tools for Nonprofit Management, Marketing, and Communications.

Financial Management.

Your People and Their Environment.

Knowing Important Legal Requirements.

Selecting and Using Consultants.

Index.