 Doing E-Business: Strategies for Thriving in an Electronic Marketplace
ISBN: 978-0-471-38065-8
Hardcover
304 pages
December 2000
US $39.95
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Acknowledgments.
Introduction.
E-Consumers: Power to the People.
Building E-Motionally Involving E-Businesses.
From E-Tailing to Consumer Automation.
Building and Managing Microbrands.
Can Customer Loyalty Survive the Web?
How to Compete with the Unknown.
Web Channel Conflict.
The End of Fixed Pricing.
Emerging E-Commerce Business Models.
The Evolution of B2B E-Markets.
Collaborative Business Communities.
E-Business Technologies: Realizing Their Potential.
Conclusion: Top E-Business Trends and Practical Strategies.
Appendix: Selected Web Sites Used or Referenced in Our Research.
Index.
Introduction.
E-Consumers: Power to the People.
Building E-Motionally Involving E-Businesses.
From E-Tailing to Consumer Automation.
Building and Managing Microbrands.
Can Customer Loyalty Survive the Web?
How to Compete with the Unknown.
Web Channel Conflict.
The End of Fixed Pricing.
Emerging E-Commerce Business Models.
The Evolution of B2B E-Markets.
Collaborative Business Communities.
E-Business Technologies: Realizing Their Potential.
Conclusion: Top E-Business Trends and Practical Strategies.
Appendix: Selected Web Sites Used or Referenced in Our Research.
Index.
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