Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships (7.5 x 9.25")ISBN: 978-0-471-38309-3
Paperback
320 pages
March 2000
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Spam: The Email We Love to Hate.
Defining Opt-in.
Crafting an Email Campaign.
Setting Your Sights: Targeting Your Message.
Writing an Email Masterpiece.
E-Newsletters, E-Promotions, and OPEmail.
Testing Your Talent, Reckoning Your Response, and Managing Your Email.
Stories from the Front Line.
A Look toward the Future.
Index.
Defining Opt-in.
Crafting an Email Campaign.
Setting Your Sights: Targeting Your Message.
Writing an Email Masterpiece.
E-Newsletters, E-Promotions, and OPEmail.
Testing Your Talent, Reckoning Your Response, and Managing Your Email.
Stories from the Front Line.
A Look toward the Future.
Index.
