![]() International Business, 1st Edition
ISBN: 978-0-471-38350-5
Hardcover
513 pages
July 2003
US $131.95
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PART ONE: CONCEPTS AND THEORIES IN INTERNATIONAL BUSINESS.
International Trade Theory and Application.
Foreign Direct Investment—Theory and Application.
The Multinational Enterprise.
PART TWO: ENDOWMENT & ENVIRONMENTS OF INTERNATIONAL BUSINESS.
Country Competitiveness.
The Cultural Environment.
The Political and Legal Environment.
PART THREE: GLOBAL MARKETS AND INSTITUTIONS.
International Economic and Institutions.
The International Monetary System and the Financial Markets.
PART FOUR: INTERNATIONAL BUSINESS STRATEGIES.
International Entry Strategies.
Organizing and Structuring Global Operations.
Building and Managing Global Strategic Alliances (GSAs).
Managing Global Research and Development (R&D).
PART FIVE: FUNCTIONAL IB AREAS.
Financial Management for Global Operations.
International Accounting for Global Operations.
Global Marketing and Supply Chain.
Global Human Resources Management.
PART SIX: EMERGING ISSUES IN INTERNATIONAL BUSINESS.
Global Internet and E-Commerce.
Ethics and Corruption in the Global Marketplace.
Glossary.
Credits.
Organization Index.
Name Index.
Subject Index.

