WILEY

KNOWLEDGE FOR GENERATIONS

WILEY - KNOWLEDGE FOR GENERATIONS

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International Business, 1st Edition
ISBN: 978-0-471-38350-5
Hardcover
513 pages
July 2003
US $131.95 Add to Cart

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  • Description
  • Table of Contents
International Business in an Age of Globalization.

PART ONE: CONCEPTS AND THEORIES IN INTERNATIONAL BUSINESS.

International Trade Theory and Application.

Foreign Direct Investment—Theory and Application.

The Multinational Enterprise.

PART TWO: ENDOWMENT & ENVIRONMENTS OF INTERNATIONAL BUSINESS.

Country Competitiveness.

The Cultural Environment.

The Political and Legal Environment.

PART THREE: GLOBAL MARKETS AND INSTITUTIONS.

International Economic and Institutions.

The International Monetary System and the Financial Markets.

PART FOUR: INTERNATIONAL BUSINESS STRATEGIES.

International Entry Strategies.

Organizing and Structuring Global Operations.

Building and Managing Global Strategic Alliances (GSAs).

Managing Global Research and Development (R&D).

PART FIVE: FUNCTIONAL IB AREAS.

Financial Management for Global Operations.

International Accounting for Global Operations.

Global Marketing and Supply Chain.

Global Human Resources Management.

PART SIX: EMERGING ISSUES IN INTERNATIONAL BUSINESS.

Global Internet and E-Commerce.

Ethics and Corruption in the Global Marketplace.

Glossary.

Credits.

Organization Index.

Name Index.

Subject Index.