 Winning the Influence Game: What Every Business Leader Should Know about Government
ISBN: 978-0-471-38361-1
Hardcover
272 pages
April 2001
US $45.00
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Preface.
Introduction: The Influence Game.
Fundamental Principles.
LAYING THE FOUNDATION.
Linking Goals to Business Strategy.
Organizing to Influence.
Cultivating Relationships.
CRAFTING WINNING STRATEGIES.
Identifying Leverage Points.
Building Coalitions.
Framing Arguments.
LOOKING FORWARD.
Globalization: The Rise of Corporate Diplomacy.
The Internet: Leveling the Playing Field.
Concluding Thoughts.
Recommended Reading.
Notes.
Index.
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