 Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers
ISBN: 978-0-471-38997-2
Hardcover
224 pages
October 2000
US $29.95
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KEN SACHARIN is Executive Vice President, Media Director for The Media Edge, San Francisco. The Media Edge is the world's fourth-largest media services firm; their clients include AT&T, Sony, Adobe, Chevron, and United Airlines. Sacharin is a graduate of Columbia University. His research reports have been quoted in the New York Times, Fortune, and Advertising Age.
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