 Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers
ISBN: 978-0-471-38997-2
Hardcover
224 pages
October 2000
US $29.95
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THE POWER OF MARKETING IS ERODING...FROM LACK OF ATTENTION.
What's Wrong with Yesterday's Marketing?
What Marketers Need Today.
GETTING ATTENTION IN A CROWDED ROOM: THE TECHNIQUES OF ATTENTION MECHANICS.
Entering the Crowded Room.
Interrupt Politely.
Pay for It.
Be Brief.
Yell Occasionally.
Whisper.
Be Different.
Touch.
Tell a Story.
Mingle.
Network.
Building a Networked Communications Plan.
ATTENTION MECHANICS: HOW TO GET STARTED.
The Tools of Attention Mechanics.
Measurement.
Conclusion.
Notes.
Acknowledgments.
Index.
What's Wrong with Yesterday's Marketing?
What Marketers Need Today.
GETTING ATTENTION IN A CROWDED ROOM: THE TECHNIQUES OF ATTENTION MECHANICS.
Entering the Crowded Room.
Interrupt Politely.
Pay for It.
Be Brief.
Yell Occasionally.
Whisper.
Be Different.
Touch.
Tell a Story.
Mingle.
Network.
Building a Networked Communications Plan.
ATTENTION MECHANICS: HOW TO GET STARTED.
The Tools of Attention Mechanics.
Measurement.
Conclusion.
Notes.
Acknowledgments.
Index.
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