  Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers
ISBN: 978-0-471-38997-2
Hardcover
224 pages
October 2000
US $35.00
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.
|
THE POWER OF MARKETING IS ERODING...FROM LACK OF ATTENTION.
What's Wrong with Yesterday's Marketing?
What Marketers Need Today.
GETTING ATTENTION IN A CROWDED ROOM: THE TECHNIQUES OF ATTENTION MECHANICS.
Entering the Crowded Room.
Interrupt Politely.
Pay for It.
Be Brief.
Yell Occasionally.
Whisper.
Be Different.
Touch.
Tell a Story.
Mingle.
Network.
Building a Networked Communications Plan.
ATTENTION MECHANICS: HOW TO GET STARTED.
The Tools of Attention Mechanics.
Measurement.
Conclusion.
Notes.
Acknowledgments.
Index.
What's Wrong with Yesterday's Marketing?
What Marketers Need Today.
GETTING ATTENTION IN A CROWDED ROOM: THE TECHNIQUES OF ATTENTION MECHANICS.
Entering the Crowded Room.
Interrupt Politely.
Pay for It.
Be Brief.
Yell Occasionally.
Whisper.
Be Different.
Touch.
Tell a Story.
Mingle.
Network.
Building a Networked Communications Plan.
ATTENTION MECHANICS: HOW TO GET STARTED.
The Tools of Attention Mechanics.
Measurement.
Conclusion.
Notes.
Acknowledgments.
Index.
Buy Both and Save 25%!
 |
+ |  |
Buy Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers
(List Price: US $35.00)
with Local Online Advertising For Dummies (List Price = US $24.99) Cannot be combined with any other offers. Learn more. |
Share This
