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Enterprising Nonprofits: A Toolkit for Social Entrepreneurs

ISBN: 978-0-471-39735-9
352 pages
April 2001
Enterprising Nonprofits: A Toolkit for Social Entrepreneurs (0471397350) cover image
A hands-on resource that shows nonprofits how to adopt entrepreneurial behaviors and techniques

The rising spirit of social entrepreneurship has created all kinds of new opportunities for nonprofit organizations. But at the same time, many are discovering more than their share of challenges as well. This essential book will help anyone in the field gain the necessary skills to meet these challenges. Written by the leading thinkers and practitioners in the field, Enterprising Nonprofits offers concise and engaging explanations of the most successful business tools being used by nonprofits today. The authors clearly describe all the concepts so you'll be able to embrace the methods of social enterprise for your organization. With this book, you'll learn how to use practical business techniques to dramatically improve the performance of your nonprofit.

Praise for Enterprising Nonprofits

"I can't imagine a better team to bring powerful insights and practical guidance to social entrepreneurs. Readers will be inspired by the examples, and then they will roll up their sleeves to apply the many useful management tools in this engaging book."-Rosabeth Moss Kanter, Harvard Business School, Author of Evolve!: Succeeding in the Digital Culture of Tomorrow

"In one book, Enterprising Nonprofits does for social entrepreneurs what countless volumes have done for entrepreneurs in the business sector. A wonderful mixture of analysis, practical advice, and inspiration."-Paul Brest, President, William and Flora Hewlett Foundation

All of the royalties from this book will be used by the Ewing Marion Kauffman Foundation to support continuing work on social entrepreneurship.
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Preface.

Editor's Introduction.

Social Entrepreneurship (J. Dees & P. Economy).

Defining Your Mission (R. Johnston).

Recognizing and Assessing New Opportunities (J. Kitzi).

Mobilizing Resources (J. Dees).

The Accountable Social Entrepreneur (J. Emerson).

Understanding Risk: The Social Entrepreneur, and Risk Management (J. Emerson).

Mastering the Art of Innovation (J. Dees).

Understanding and Attracting Your "Customers" (K. Majeska).

Financial Management (T. McLaughlin).

Planning for the Social Enterprise (J. Rooney).

Appendix A: Social Entrepreneurs' Brief Guide to the Law.

Appendix B: For Further Reading.

Index.
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J. GREGORY DEES is the Miriam and Peter Haas Centennial Professor in Public Service at Stanford University and codirector of the Center for Social Innovation at Stanford's Graduate School of Business. He also serves as an entrepreneur-in-residence at the Kauffman Foundation's Center for Entrepreneurial Leadership.
JED EMERSON is president of the Roberts Enterprise Development Fund and the Bloomberg Senior Research Fellow at Harvard Business School.
PETER ECONOMY is the bestselling business author of Managing for Dummies, Consulting for Dummies, and At the Helm: Business Lessons for Navigating Rough Waters.
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This book makes it easier to develop entrepreneurial skills.

It introduces key elements of social entrepreneurship and equips readers to become more effective as a social entrepreneur.

Each chapter contains concise explanations of core concepts, as well as practical tools for applying the concepts. They also include exercises and action steps to help put the concepts and tools into practice.

Contributions from the three lead authors is advice and experiences from some of the best and brightest thinkers in the field, including: Bruce Hopkins, Rob Johnston, Jerry Kitzi, Kristin Majeska, Tom McLaughlin, and Jeanne Rooney.

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"...concise explanations..." (Oxfam Review of Journals)
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