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Cover image for product 0471400688
From Ideas to Assets: Investing Wisely in Intellectual Property
Bruce Berman (Editor)
ISBN: 978-0-471-40068-4
Hardcover
672 pages
December 2001
US $75.00 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
  • Reviews
Foreword by John B. Jones, Jr. Managing Director, Salomon Smith Barney

Introduction -- New Foundations, New Frontiers

PART I -
IDENTIFYING AND UNDERSTANDING INTELLECTUAL PROPERTY

Intellectual Property "101" -
What Executives and Investors Need to Know about Patent Rights & Strategy

How to "Read" a Patent -
Understanding the Language of Proprietary Rights

Capturing Innovation: Turning Intellectual Assets Into Business Assets

Clarifying Intellectual Property Rights for the New Economy

PART II -
EXPLOITING INTELLECTUAL PROPERTY

Managing IP Financial Assets: Principles from the Securities Markets

The Process Laboratory: Developing Business-Driven Patents in the Information Age

Venture Investment Grounded in Intellectual Capital: Taking Patents to the Bank

From Tech Transfer to Joint Ventures: Building a Business Model for Academic Research

Making Innovation Pay: Aligning Patent Rights with Business Strategy

Patent "Brands": Positioning IP for Shareholder Value

New Economy Innovations an "Old Economy" Giant: How Procter & Gamble is Maximizing the Hidden Value of its Intellectual Property to Redefine Competitive Advantage

PART III -
MEASURING INTELLECTUAL PROPERTY PERFORMANCE

Measuring Intellectual Property Portfolio Performance

IP Leverage: Facilitating Corporate Value Creation

Using Patent Indicators to Predict Stock Portfolio Performance

Patenting Activity as an Indicator of Revenue Growth: Five Industries

The Economics of Patent Litigation

Avoiding Transaction Peril: Value-Based IP Due Diligence

Leveraging Brand to Generate Value

PART IV -
INTELLECTUAL PROPERTY TRANSACTIONS AND FINANCE

The Basics of Financing Intellectual Property Royalties

Credit Analysis of Intellectual Property Securitization: A Rating Agency Perspective

Asset-Backed IP Financing-Strategies for Capitalizing on Future Returns

New Patent Issue: BioPharma Royalty Trust

The Relevance of IP Analysis in Technology-Driven M&A Transactions

Patents on Wall Street: Investment Banking Meets Intellectual Property

Creating Tomorrow: IP and the Future of Business

IP Glossary

Data Bank -
Top Patentees;
5-Year Patent Grants for Key Industries & Top Companies in Key Industries;
Top Damages Awards, Licenses & Transactions -
1980-2001;
Average R&D Cost for Patents Issue to Key Industries & Companies in 2000;
IBM IP Royalty Income as a % of Net Income: 1988-2002;
Licensing Revenue: Universities & Research Institutions;
Patent Strength Profiles: Merck IP Value Trends 2001;
Completed IP-backed Securitizations100 Most Valuable Brands (& their patent counts);
Companies with Highest Market Capitalization + Ten Year PatentTotals

Further Reading -
17 Important IP Books

Web Sites & Links (Annotated) -
40 Useful Locations