 Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
ISBN: 978-0-471-40179-7
Hardcover
256 pages
May 2002
US $70.00
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LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.
