Creating and Capturing Value: Perspectives and Cases on Electronic Commerce
October 2001, ©2002
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- The book includes cases developed at Stanford University, written from the perspective of Silicon Valley, at the heart of the e-commerce revolution. All cases in the book were written within the last two years, and their currency will keep students's attention.
- "Perspectives" section presents conceptual frameworks and thinking that is cutting-edge. For example, there is an outstanding "conceptual map" of the IT landscape and how it relates to developments in electronic commerce.
- The authors are very involved in e-commerce companies and have strong reputations in the field. Companies that the authors have first-hand knowledge of- such as Nike, Siebel, QRS (either Saloner or Spence is on the board of directors) and Tradeweave (Saloner was a founder)- are discussed in the book. Garth Saloner is a co-director of The Stanford Business School Center for Electronic Business and Commerce (CEBC). The CEBC was established in December 1999 to leverage existing knowledge creation and curriculum development efforts and start new ones. Saloner and Spence teamed up to develop a highly successful MBA electronic commerce elective and embarked on a program to develop an entirely new set of Stanford cases.
- "Perspectives" section is relatively short and gives students an easy-to-read overview of high-level issues. For example, Chapter 2 provides a brief, comprehensive overview of technology. This provides instructors a framework, while allowing the flexibility for instructors to add their own emphasis.