|
Textbook
Creating and Capturing Value: Perspectives and Cases on Electronic CommerceISBN: 978-0-471-41015-7
Hardcover
608 pages
October 2001, ©2002
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability.  |
Part I: PERSPECTIVES.
Introduction.
Chapter 1. Technological Drivers of Change.
Chapter 2. Creating Value: Economics of Internet-Based Commerce.
Chapter 3. Capturing Value: Market Structure and Competition.
Chapter 4. Creating and Capturing Value in the Supply Chain.
Part II: CASES.
Overview of the Cases.
Section 1. Technology and Logistics.
ERP Overview.
SAP and the Online-Procurement Market.
Siebel Systems, Inc.
QRS Corporation.
AOL: The Emergence of an Internet Media Company.
Webvan: The New and Improved Milkman.
Section 2. Markets and Channels.
Online Auctions.
E-Markets 2000.
Pricing and Branding on the Internet.
GAP.com.
Nike--Channel Conflict.
Disintermediation in the U.S. Auto Industry.
Section 3. Strategy and Organization.
E-Commerce Building Blocks.
Karen Brown.
Broker.com.
BabyCenter.
HP E-Services.Solutions.
Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures.
Tradeweave.
Section 4. Public Policy Issues.
DoubleClick and Internet Privacy.
eBay and Database Protection.
Internet Taxation.
Introduction.
Chapter 1. Technological Drivers of Change.
Chapter 2. Creating Value: Economics of Internet-Based Commerce.
Chapter 3. Capturing Value: Market Structure and Competition.
Chapter 4. Creating and Capturing Value in the Supply Chain.
Part II: CASES.
Overview of the Cases.
Section 1. Technology and Logistics.
ERP Overview.
SAP and the Online-Procurement Market.
Siebel Systems, Inc.
QRS Corporation.
AOL: The Emergence of an Internet Media Company.
Webvan: The New and Improved Milkman.
Section 2. Markets and Channels.
Online Auctions.
E-Markets 2000.
Pricing and Branding on the Internet.
GAP.com.
Nike--Channel Conflict.
Disintermediation in the U.S. Auto Industry.
Section 3. Strategy and Organization.
E-Commerce Building Blocks.
Karen Brown.
Broker.com.
BabyCenter.
HP E-Services.Solutions.
Cisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures.
Tradeweave.
Section 4. Public Policy Issues.
DoubleClick and Internet Privacy.
eBay and Database Protection.
Internet Taxation.
Buy Both and Save 25%!
+
Creating and Capturing Value: Perspectives and Cases on Electronic Commerce (US $177.95)
-and- E-Mail Marketing For Dummies, 2nd Edition (US $24.99)
Total List Price: US $202.94
Discounted Price: US $152.20 (Save: US $50.74)
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
Instructors may request an evaluation copy for this title.
Read an Excerpt
Related Subjects
You are viewing only subjects with textbooks & course offerings.
