 Radical E: From GE to Enron—Lessons on How to Rule the Web
ISBN: 978-0-471-41047-8
Hardcover
224 pages
April 2001
US $27.95
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Acknowledgments.
Introduction: A Radical Start.
The New Rules.
GE Plastics-Making the Internet Part of the Culture.
Enron-Redefining Yourself through New Markets.
Victoria's Secret-It's the Brand, Offline and Online.
Nortel-Agility, Not Speed, Fuels Success.
David Bowie-An Interactive Community That Rocks.
GM-Finding a Catalyst for Shaking Tradition.
Southwest Airlines-Simplicity Wins, Complexity Confuses.
Progressive-Innovation Driven by Pragmatism.
Staples-Multiple Channels Mean Repeat Customers.
Get Radical Now.
Index.
Introduction: A Radical Start.
The New Rules.
GE Plastics-Making the Internet Part of the Culture.
Enron-Redefining Yourself through New Markets.
Victoria's Secret-It's the Brand, Offline and Online.
Nortel-Agility, Not Speed, Fuels Success.
David Bowie-An Interactive Community That Rocks.
GM-Finding a Catalyst for Shaking Tradition.
Southwest Airlines-Simplicity Wins, Complexity Confuses.
Progressive-Innovation Driven by Pragmatism.
Staples-Multiple Channels Mean Repeat Customers.
Get Radical Now.
Index.
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