Radical E: From GE to Enron--Lessons on How to Rule the Web
- General Electric Plastics
- Victoria's Secret
- Nortel Networks
- David Bowie (DavidBowie.com)
- General Motors
"The Networked Economy is not about overfunded, overvalued
start-ups run by recently minted MBAs. It is about the biggest
business opportunity in decades. Radical E skips the
hype (thank God) and gets right to the strategies and ideas that
matter. It's packed with insider information on how smart managers
are reshaping their thinking to take advantage of the Web, the most
powerful business tool in our lifetime."
—James Daly, Editor in Chief, Business2.0 magazine
"In Radical E, Kurtzman and Rifkin invite us to
'learn from the best' nine players who did e-business right by
combining traditional business methods with innovative thinking and
ignoring the hype. The case studies are fascinating; the lessons,
widely applicable. These nine did it right. In Radical
E, Kurtzman and Rifkin show us how."
—Shailesh Mehta, CEO, Providian Financial
"Radical E is reason for rational exuberance. At
last, a provocative yet pragmatic guidebook for global 2000
companies rushing to cross the chasm to bona fide e-businesses in
—Michael Ruettgers, Executive Chairman, EMC Corporation
"Radical E reveals the winning strategies of
companies who have successfully embraced the Web. The authors
examine exactly what it takes to survive in today's competitive
online economy-from the tough decisions to the amazing innovations.
This book will help you learn today's new rules."
—George Conrades, CEO, Akamai
Introduction: A Radical Start.
The New Rules.
GE Plastics-Making the Internet Part of the Culture.
Enron-Redefining Yourself through New Markets.
Victoria's Secret-It's the Brand, Offline and Online.
Nortel-Agility, Not Speed, Fuels Success.
David Bowie-An Interactive Community That Rocks.
GM-Finding a Catalyst for Shaking Tradition.
Southwest Airlines-Simplicity Wins, Complexity Confuses.
Progressive-Innovation Driven by Pragmatism.
Staples-Multiple Channels Mean Repeat Customers.
Get Radical Now.
GLENN RIFKIN is the coauthor of Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big. He is a veteran business journalist, business commentator, and sought-after speaker who spent nearly a decade reporting and writing for The New York Times.
Joel Kurtzman and Glen Rifkin's Radical E explores the failed promises and untapped potential of e-commerce in the wake of the dotcom meltdown. The authors, both New York Times writers, open with the once-shocking premise that the real story of the Internet rests not with startups and stratospheric market valuations, but with so-called old-economy companies that "turned left when everyone around them was turning right," thus capitalizing on new technological possibilities and gaining competitive advantage. Kurtzman and Rifkin examine how such players such as Victoria's Secret and Southwest Airlines embraced the Internet through a combination of established business methods and innovative online offerings, presenting key strategic lessons for those operating across a range of industries. The bottom line: Success in Internet commerce will come more arduously than once imagined, but its fruits are real, bountiful, and worth the effort. (eCompany, June 2001)
"...offers an impressive selection of case studies..." (Information Age, September 2001)
"If you like to impress management and the consultants this might be the read you need..." (Freelance Informer, 5 October, 2001)
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Radical E: From GE to Enron--Lessons on How to Rule the Web (US $27.95)
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