 World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
ISBN: 978-0-471-41621-0
Paperback
432 pages
June 2001
US $34.99
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JIM STERNE has over fifteen years of marketing and sales experience. He is cofounder of Target Marketing, a firm specializing in creating Internet marketing strategies for businesses. He organized and hosted the world's first Internet marketing seminar series in 1994 and regularly speaks at industry conferences around the world.
The companion Web site at www.wiley.com/compbooks/sterne includes a complete, live listing of all Web links in the book, as well as more of Sterne's writings.
The companion Web site at www.wiley.com/compbooks/sterne includes a complete, live listing of all Web links in the book, as well as more of Sterne's writings.
