 World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
ISBN: 978-0-471-41621-0
Paperback
432 pages
June 2001
US $34.99
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
Other Available Formats: Adobe E-Book
|
Acknowledgments.
About the Author.
Introduction.
Using the World Wide Web for Marketing--What Are You Trying to Accomplish?
Customer Service First.
The Usable Web--Be Kind to Your Users.
Interactivity Goes with the Flow.
Selling Services.
Feedback.
Value-Added Marketing--It's Personal.
Personalization--Getting to Know You.
Professional Personalization--Extranets and Customer Relationship Management.
Partner Relationship Management.
Attracting Attention.
Measure for Measure.
Managing Your Site and Your Sanity.
Looking toward the Future.
Index.
About the Author.
Introduction.
Using the World Wide Web for Marketing--What Are You Trying to Accomplish?
Customer Service First.
The Usable Web--Be Kind to Your Users.
Interactivity Goes with the Flow.
Selling Services.
Feedback.
Value-Added Marketing--It's Personal.
Personalization--Getting to Know You.
Professional Personalization--Extranets and Customer Relationship Management.
Partner Relationship Management.
Attracting Attention.
Measure for Measure.
Managing Your Site and Your Sanity.
Looking toward the Future.
Index.
