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Design for Communication: Conceptual Graphic Design Basics

ISBN: 978-0-471-41829-0
264 pages
June 2003
Design for Communication: Conceptual Graphic Design Basics (0471418293) cover image

Description

Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
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Table of Contents

Introduction.

What Is Graphic Design?

What Do Graphic Designers Do?

I Want to Be a Graphic Designer—Where Do I Begin?

The Design Process.

Why Bother with Such a Long Process When I Just Like to Make Things?

Why Should I Do These Assignments?

Section 1: The Elements and Principles of Design.

Star Symbol/Susan Merritt, San Diego State University, San Diego.

Object Semantics/Kermit Bailey, North Carolina State University, Raleigh.

Symbol Design/Lisa Fontaine, Iowa State University, Ames.

Lettermark/Susan Merritt, San Diego State University, San Diego.

Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk.

Letterform as Shape/Jan Conradi, State University of New York at Fredonia.

Concert Poster/Arnold Holland, California State University, Fullerton.

Design History Chair/Hank Richardson, Portfolio Center, Atlanta.

Section 2: T ypography as Image.

Shaping Words/Richard Ybarra, Art Institute of California, San Diego.

Newspaper Stories—A Typographic Workshop/Jürgen Hefele, Fachhochschule Augsburg, Germany.

Typographic Self-Portrait/Esen Karol, Mimar Sinan University, Istanbul, Turkey.

Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston.

Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea.

Directions Poster/Frank Baseman, Philadelphia University, Philadelphia.

Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.

Section 3: Creative Wordplay.

Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston.

Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul.

Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, Norfolk.

Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia.

CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis.

Section 4: Word and Image.

Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston.

Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston.

Book Cover Design: Einstein’s Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston.

Postage Stamp Design: A Celebration of Cultural Diversity in America/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.

Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston.

Stamp Design/Michael Burke, Fachhochschule Schwäbisch Gmünd, Germany.

Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston.

Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh.

The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh.

Section 5: Grid and Visual Hierarchy.

Typographic History Spread/Elizabeth Resnick, Massachusetts College of Art, Boston.

Two-Sided Typeface Poster/Judith Aronson, Simmons College, Boston.

Three Type Specimens/Carol Sogard, University of Utah, Salt Lake City.

Visual Poetry Calendar/Peggy Re, Beth Hay, University of Maryland, Baltimore County.

The Science Lecture Series Posters/Elizabeth Resnick, Massachusetts College of Art, Boston.

Book: Lewis and Clark/Heather Corcoran, Washington University, St. Louis.

Journey Journal/Gülizar Çepoğlu, London College of Printing, London.

Section 6: Visual Advocacy.

The Literacy Poster: Learn to Read/Elizabeth Resnick, Massachusetts College of Art, Boston.

Human Rights Poster/Elizabeth Resnick, Massachusetts College of Art, Boston.

Designing Dissent: Advocacy Poster Series/Elizabeth Resnick, Massachusetts College of Art, Boston.

Happy Deutschland/Jürgen Hefele, Fachhochschule, Augsburg, Germany.

Three-dimensional Direct Response (Mail) Solicitation/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston.

Tolerance Bus Shelter Poster/Frank Baseman, Philadelphia University, Philadelphia.

Bibliography.

Instructor Contact Information.

Index.

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Author Information

Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.
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The Wiley Advantage

  • Written by 21 professional educators representing colleges and universities in the United States, England, Germany, Turkey and Korea.
  • Offers coverage of all the basic graphic design principles in one easy-to-follow book.
  • Includes fully illustrated assignments for every covered design principle.
  • Offers an expanded bibliography of basic design, graphic design and typography books.
  • Moves beyond the most basic design principles to apply the principles to image and type.
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Students Resources
Wiley Student Companion Site
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