The End of Advertising as We Know ItISBN: 978-0-471-42966-1
Paperback
256 pages
December 2003
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SERGIO ZYMAN is the former chief marketing officer at Coca-Cola and the bestselling author of The End of Marketing As We Know It. He is the founder and Chairman of the Zyman Marketing Group, a leading firm in strategic consulting, software applications, and educational resources.
ARMIN BROTT has co-written books on business with some of today’s highest profile industry leaders, and is also a bestselling author in his own right. His other titles include The Expectant Father: Facts, Tips, and Advice for Dads-to-Be, The New Father: A Dad’s Guide to the First Year, and The New Father: A Dad’s Guide to the Toddler Years.
