 Harvesting the Dream: The Rags-to-Riches Tale of the Sutter Home Winery
ISBN: 978-0-471-42972-2
Hardcover
256 pages
December 2003
US $24.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Adobe E-Book
|
Instructors may request an evaluation copy for this title.
|
Acknowledgments.
PART ONE: A WINERY IN THE WEST.
1. The Family.
2. Vino Vecchio.
3. Sutter Home.
4. Ma ’n’ Pa Set Up Shop.
PART TWO: EUREKA! LIQUID GOLD AND THE BLUSH RUSH.
5. Zinfandel and the Corti Connection,
6. The Fortuitous Accident,
7. Boom,
8. Automation and Diversification,
9. Milestones and M. Trinchero,
10. Innovations and Modern Marketing,
11. Why Work Anywhere Else?
12. Philanthropy and Loyalties,
PART THREE: GLOBALIZATION AND THE NEW NAPA.
13. Succession or Transition?
14. Myth Busters and Strategies for Success.
15. The Big Squeeze and the Corporate Crush.
16. Onward.
References.
Index.
;){kind=link}