 Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
ISBN: 978-0-471-43209-8
Hardcover
240 pages
October 2003
US $24.95
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Foreword.
Introduction.
1. Mix Good Taste with Show Business.
2. Be Picky About Your Partners.
3. Make Good Use of Your Time and Resources.
4. Expand and Protect Your Brand.
5. Think Big, but Grow Carefully.
6. Be a Guerrilla Marketer with a Soft Touch.
7. Maintain High Standards.
8. Harness the Power of Technology.
9. Give Back to the Community.
10. Select, Treat, and Train Your Employees Well.
11. Build on Your Success.
12. Keep Them Coming Back.
Milestones Krispy Kreme History.
Acknowledgments.
Notes.
Index.
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