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Textbook
The Selected Works of R.B. ZajoncISBN: 978-0-471-43306-4
Paperback
432 pages
August 2003, ©2004
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- Spans key research areas throughout Zajonc's career, from social facilitation, cognition, and emotion, to collective phenomena.
- Presents works that express a simplicity of problem formation.
- Demonstrates that researchable problems, particularly those that arise when data conflict with theory, can often be solved by reformulating the problem.
- Helps students discover the importance of scholarship and shows that prior literture can sometimes help solve emerging contemporary problems.
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