 
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
ISBN: 978-0-471-43426-9
Adobe E-Book
February 2003
US $24.95
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- Discusses the newest marketing concepts.
- The Guru name is synonymous with expert, candid advice.
- The Guru format provides an easy reference to a wide range of ideas and practices.
