Acknowledgments.

Introduction.

PART I: EXPECTATIONS AND REALITIES.

Six Myths of Net Markets: Find the Facts Amid a Tidal Wave of Hype.

Power Players versus the Pure Plays: Ignore the Headlines: In the End, Big Beats Nimble.

Ecosystems: The Smartest Distance between Two Points: Explore the Net Market Ecosystem.

PART II: BUILDING THE B2B FOUNDATION.

Creating Stickiness with Content: Use what You Know to Make Your Customers Love You.

Follow the Money: Commerce Is Still Core to E-Commerce: How Much is Your Net Market Worth to You?

Connection: Can We Talk?: Power Players Rewrite the Rules of Communication.

PART III: HOW THE LEADERS ARE PLAYING THE GAME.

Being the Biggest from Birth: The WorldWide Retail Exchange: This Retain Exchange Redefines What's in Store.

Covisint Puts the Pedal to the Metal: Big Things Happen When the Big Three Get Together.

Moving Essential Parts around the World the Aerospan Way: This Air Transport Market has the Clout of a Longtime Industry Organization.

PART IV: PARTICIPATING IN NET MARKETS.

The Challenge of Change Hasn't Changed: Human Capital Issues Are Still the Critical Factor.

The Competitor Dating Game: When Your Customer is Your Contractor and Competitor.

Setting the Global Standard for Standards: The Triumph of the Cooperative Over the Clever.

What's Happens Next?: T2T, P2P, and Beyond.

PART V: TOOLBOX.

Glossary.

Web Sites.

E-Market Membership Lists.

Index.