Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! , 3rd Edition
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FRED E. HAHN is an independent consultant with more than thirty-five years of experience in the advertising business. He is the founder and President of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, the New York Times, and The Wall Street Journal. Contributors TOM DAVIS, BOB KILLIAN, and KEN MAGILL are all nationally known experts in their fields.