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E-book
Winning Cover Letters, 2nd EditionISBN: 978-0-471-44928-7
E-book
240 pages
December 2002
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Acknowledgments.
Chapter 1: A GREAT COVER LETTER IS A KEY ELEMENT IN LANDING THE PERFECT JOB.
The Importance of Cover Letters.
Our Hiring Managers' Survey Results.
Why Use The Power Impact Technique(TM)?
Acknowledged Difficulties in Getting Employers' Attention.
A Guarantee.
What's Ahead.
Chapter 2: COVER LETTER MISTAKES HIRING MANAGERS SAY TO AVOID.
Mistakes You Should Not Make.
1. Don't Start Your Letter with: "I'm Applying for the Job I Saw in Sunday's Newspaper".
2. General Letters Are Worthless.
3. Do Not Ignore the Stated Criteria.
4. Don't Let Careless Errors Torpedo You.
5. Clueless About My Company.
6. Paying Little Attention to Format or Style.
7. Sloppiness.
8. Poor Salutations Start You Off on the Wrong Foot.
9. Negatives Are a Major Turnoff.
10. Just Wanting It Is Not Enough.
11. Don't Specify the Salary or Benefits Desired.
12. Phone Etiquette Doesn't Exist.
13. The Meat's In the Resume.
14. They Could Do My Job.
15. Can't Do the Job.
16. Can't Work the Hours Requested.
17. Long Letters Are Losers.
18. Unsubstantiated Bragging Backfires.
19. Not Showing a True Interest.
20. Don't Expect the Employer to Find a Need for You to Fill.
21. Using Buzz Words Can Backfire.
22. Don't Include the Employer's Want Ad.
23. Gimmicks Rarely Work.
Bad Cover Letter Example.
Summary.
Chapter 3: THE POWER IMPACT TECHNIQUE.
Success Stories.
Summary.
Chapter 4: MORE SUCCESSFUL COVER LETTERS.
Proven Cover Letter Examples.
High-Level Executive Cover Letters.
Terrific Job Search Resources and Advice.6
Internal Promotions.
Targeting Your Skills to Different Types of Organizations.
Referral.
Insider Information.
Volunteer Experience/Reentry.
New Graduates.
Bachelor's Degree.
The MBA Challenge.
Career Changing.
Special Notice for Those in the Creative Arts.
More Examples of The Power Impact Technique at Work.
Salary History Requests.
Summary.
Chapter 5: WRITING YOUR COVER LETTERS.
The Writing Technique.
Paper, Printing, and Envelope Recommendations.
Creating Your Marketing Package.
Chapter 6: SPECIAL LETTERS THAT CRACK THE HIDDEN JOB MARKET.
Prospect Letters.
Highly Competitive Fields.
Informational Interview Request.
Chapter 7: WRITING SELF-MARKETING LETTERS.
Prospect Letters.
When You Have a Referral.
Informational Interview Letters.
Chapter 8: INTERNET, FAXING, SCANNING, AND E-MAILING.
Faxing.
Netiquette.
Chapter 9: THANK-YOU LETTERS THAT CAN LAND YOU THE JOB.
The Strategic Note.
The In-Depth Letter.
Chapter 10: THE ACCEPTANCE/EMPLOYMENT LETTER.
Chapter 11: THE EASY TRACKING SYSTEM.
Hot Leads.
High-Impact Words and Phrases.
Notable Abilities.
Guidelines to Follow When You Have a Full-Time Job.
Guidelines to Follow When You're Not Working.
Chapter 12: BE A SUCCESS STORY.
MORE CAREER HELP AVAILABLE.
Index.
About Robin Ryan, Author, National Speaker, and Career Coach.
Chapter 1: A GREAT COVER LETTER IS A KEY ELEMENT IN LANDING THE PERFECT JOB.
The Importance of Cover Letters.
Our Hiring Managers' Survey Results.
Why Use The Power Impact Technique(TM)?
Acknowledged Difficulties in Getting Employers' Attention.
A Guarantee.
What's Ahead.
Chapter 2: COVER LETTER MISTAKES HIRING MANAGERS SAY TO AVOID.
Mistakes You Should Not Make.
1. Don't Start Your Letter with: "I'm Applying for the Job I Saw in Sunday's Newspaper".
2. General Letters Are Worthless.
3. Do Not Ignore the Stated Criteria.
4. Don't Let Careless Errors Torpedo You.
5. Clueless About My Company.
6. Paying Little Attention to Format or Style.
7. Sloppiness.
8. Poor Salutations Start You Off on the Wrong Foot.
9. Negatives Are a Major Turnoff.
10. Just Wanting It Is Not Enough.
11. Don't Specify the Salary or Benefits Desired.
12. Phone Etiquette Doesn't Exist.
13. The Meat's In the Resume.
14. They Could Do My Job.
15. Can't Do the Job.
16. Can't Work the Hours Requested.
17. Long Letters Are Losers.
18. Unsubstantiated Bragging Backfires.
19. Not Showing a True Interest.
20. Don't Expect the Employer to Find a Need for You to Fill.
21. Using Buzz Words Can Backfire.
22. Don't Include the Employer's Want Ad.
23. Gimmicks Rarely Work.
Bad Cover Letter Example.
Summary.
Chapter 3: THE POWER IMPACT TECHNIQUE.
Success Stories.
Summary.
Chapter 4: MORE SUCCESSFUL COVER LETTERS.
Proven Cover Letter Examples.
High-Level Executive Cover Letters.
Terrific Job Search Resources and Advice.6
Internal Promotions.
Targeting Your Skills to Different Types of Organizations.
Referral.
Insider Information.
Volunteer Experience/Reentry.
New Graduates.
Bachelor's Degree.
The MBA Challenge.
Career Changing.
Special Notice for Those in the Creative Arts.
More Examples of The Power Impact Technique at Work.
Salary History Requests.
Summary.
Chapter 5: WRITING YOUR COVER LETTERS.
The Writing Technique.
Paper, Printing, and Envelope Recommendations.
Creating Your Marketing Package.
Chapter 6: SPECIAL LETTERS THAT CRACK THE HIDDEN JOB MARKET.
Prospect Letters.
Highly Competitive Fields.
Informational Interview Request.
Chapter 7: WRITING SELF-MARKETING LETTERS.
Prospect Letters.
When You Have a Referral.
Informational Interview Letters.
Chapter 8: INTERNET, FAXING, SCANNING, AND E-MAILING.
Faxing.
Netiquette.
Chapter 9: THANK-YOU LETTERS THAT CAN LAND YOU THE JOB.
The Strategic Note.
The In-Depth Letter.
Chapter 10: THE ACCEPTANCE/EMPLOYMENT LETTER.
Chapter 11: THE EASY TRACKING SYSTEM.
Hot Leads.
High-Impact Words and Phrases.
Notable Abilities.
Guidelines to Follow When You Have a Full-Time Job.
Guidelines to Follow When You're Not Working.
Chapter 12: BE A SUCCESS STORY.
MORE CAREER HELP AVAILABLE.
Index.
About Robin Ryan, Author, National Speaker, and Career Coach.
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