PART I: PROPOSAL PLANNING.

What's So Special About Writing a Proposal?

Setting the Stage for Winning Proposals: Marketing.

Setting the Stage for Winning Proposals: How Much Should You Spend?

Setting the Stage for Winning Proposals: Types of Proposals.

To Bid or Not to Bid? The Go/No-Go Decision.

Your Proposal Strategy.

Your Proposal Plan, Your Team, and the Process.

PART II: PROPOSAL ELEMENTS.

Up Front: Cover Letter, Table of Contents, Executive Summary.

Résumés.

Scope of Services and Approach.

Schedule, Budget, and Fee.

Related Experience.

Additonal Materials: SF 254/255 Forms, Appendix; and Management Proposal.

PART III: PROPOSAL DEVELOPMENT.

Giving Your Proposal Finesse: Writing and Graphics.

The Red Team Review.

It's Ready, Now What?

PART IV: PROPOSAL PRESENTATION.

Your Presentation Team. 

Your Presentation Contents.

Visuals.

Preparing and Rehearsing.

Afterwards.

Index.