![]() Client at the Core: Marketing and Managing Today's Professional Services Firm
ISBN: 978-0-471-45313-0
Hardcover
277 pages
August 2004
US $70.00
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BRUCE W. MARCUS is a widely published author and consultant to some of the nation’s largest corporations and professional services firms. The author of hundreds of articles and more than a dozen books on marketing and marketing-related subjects, he is the editor of the Marcus Letter on Professional Services Marketing, read internationally by more than 22,000 lawyers, accountants, consultants, and professional marketers.

