Breakthrough: How Great Companies Set Outrageous Objectives and Achieve Them
Chapter Two: The Enterprise Principle.
Chapter Three: The Strategic Setting.
Chapter Four: Champions of Breakthrough.
Chapter Five: The Mindset of the Market Leader.
Chapter Six: Advice to Incumbents.
Chapter Seven: Aim, Ready, Fire.
Chapter Eight: The Leadership Factor.
Appendix I: Breakthrough Profiles.
Appendix II: Breakthrough Performance.
- The book is based on a landmark ten-year study of successful companies such as IBM, Dayton-Hudson, Dell and American Standard, and international companies that lead their categories, and have continued to be market leaders by setting, bold, outrageous objectives.
- The companies and their leaders profiled in the book are constantly in the news and will serve as a good resource for students studying the principles of management.
- Author Bill Davidson served as a tenured Professor of Management at the Marshall School of Business, University of Southern California from 1985 to 1998. An active researcher and writer, he was acknowledged as the most widely cited academic in the field of international management during the 1985-1995 decade. His book 20/20 Vision (with Stan Davis) was selected as the Best Business Book of the year by Fortune Magazine in 1992. He has written seven other books on management, including The Amazing Race.