 Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
ISBN: 978-0-471-45517-2
Hardcover
256 pages
October 2003
US $27.95
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Acknowledgments.
1. From Band Loyalty to Brand Loyalty.
2. Creating Culturally Relevant Brands.
3. Elton John : Music Man, Marketing Man, Architect of a Brand.
4. KISS: Keep it Simple, Stupid.
5. The Rolling Stones: Branding Strategies Beyond Satisfaction.
6. Aerosmith: Reinventing a Rock-and-Roll Brand.
7. Madonna and Neil Diamond: The Relevance of Sex in Branding.
8. Lessons from the Legends of Rock and Roll.
Notes.
Index.
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