The Sports Event Management and Marketing Playbook
September 2004, ©2005
— Mike Golub, Senior Vice President of Business Operations for the NBA Memphis Grizzlies
"The Sports Event Management and Marketing Playbook is
a step-by-step guide designed to help you stage events that surpass
their goals, whether at your community's recreation center or in
front of a world-wide television audience."
— Wayne Gretsky
The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level — from the community to world-class.
Series Editor Foreword.
Play 1: Defining and Developing Objectives, Strategies, and Tactics.
Play 2: Identifying Costs.
Play 3: Identifying Revenue Streams.
Play 4: Soliciting and Selecting Host Cities and Venues.
Play 5: Starting the Clock on the Sports Event Planning Process.
Play 6: Understanding the Sports Event–Sponsor Relationship.
Play 7: Teaming with Sponsors.
Play 8: Maximizing and Servicing the Media Partnership.
Play 9: Activating the Sports Event Marketing Plan.
Play 10: Engaging the Community.
Play 11: Accommodating and Managing Guests.
Play 12: Presenting Your Event.
Play 13: Working with Broadcasters.
Play 14: Managing for the Unexpected.
Play 15: Reviewing the Game Tapes.
Appendix 1: Event Expense Budget Worksheet.
Appendix 2: Sample Host City Request for Proposal.
Appendix 3: Request for Proposal Evaluation Form.
Appendix 4: Facility Selection Survey Form.
Appendix 5: Sample Facility Event License Agreement.
Appendix 6: Sample Sports Event Sponsorship Deck.
Appendix 7: Sample Sponsorship Agreement.
Appendix 8: Sports Event Participant Release.
Appendix 9: Sample Sports Event Rundown.
Appendix 10: Glossary of Common Sports Event Management and Marketing Terms.
- Provides a broad, comprehensive overview of how to begin visioning, planning, funding, and ultimately producing sports events.
- "Stories from the Sidelines" give professionals and students real life examples of the development, management and execution of sports events.
- "Coach's Clipboard" feature questions and thought-provoking intellectual exercises designed to build confidence in the student by applying the lessons of the chapter to hypothetical situations.
- Practical checklists, tables, figures, and forms included in each chapter.
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