The Sports Event Management and Marketing PlaybookISBN: 978-0-471-46007-7
Hardcover
496 pages
September 2004
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— Mike Golub, Senior Vice President of Business Operations for the NBA Memphis Grizzlies
"The Sports Event Management and Marketing Playbook is a step-by-step guide designed to help you stage events that surpass their goals, whether at your community's recreation center or in front of a world-wide television audience."
— Wayne Gretsky
The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level — from the community to world-class.
Buy Both and Save 25%!
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The Sports Event Management and Marketing Playbook (US $80.00)
-and- Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition (US $70.00)
Total List Price: US $150.00
Discounted Price: US $112.50 (Save: US $37.50)
