 Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time, Revised and Updated
ISBN: 978-0-471-46322-1
Hardcover
256 pages
September 2003
US $27.95
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ROBERT A. LUTZ is General Motors’s Vice Chairman of Product Development and Chairman of GM North America. He is highly regarded for his genius in product development, most notably for his 1989 concept car, the Viper, and he is renowned for leading Chrysler to its second renaissance in the 1990s. Automotive News called Lutz "the towering figure in the American automotive industry in the last three decades in this century."
